Get the insight you need to turn the complexity of Asia’s diverse financial services landscape into clarity, confidence and competitive advantage across markets, corridors and retail and business banking.
Asia is a highly diverse financial services region, with markets evolving at different speeds due to differences in infrastructure, regulation and customer behaviour. It combines mature global hubs such as Singapore and Hong Kong with fast-growing and more localised markets across the region.
Financial services in Asia are becoming increasingly complex, driven by cross-border activity, evolving customer expectations and fragmented competitive landscapes. What works in one market often doesn’t translate to another.
We work in close partnership with our clients to make sense of this complexity, turning insight into decisions, and decisions into impact - helping them to identify priorities, act with confidence and deliver meaningful outcomes at a regional and local level.
We see RFI Global as a trusted insights partner to Standard Chartered, playing a key role in our client feedback and benchmarking programme. Their financial services expertise, combined with robust methodologies, delivers actionable insights which help us take meaningful action to enhance the experience we provide to our key client segments.
RFI Global’s International insights provide us with a clear and consistent view of cross-border client behaviour and wealth flows. This helps us better understand key corridors and support our engagement with clients.
The insights from RFI Global give us a clear, actionable view of customer needs and how the competitive landscape is evolving, given our position as a challenger digital bank in Singapore. We work with them across Retail and SME banking, where the depth of insight and flexibility of their model make this a valuable partnership.
In Asia, one size does not fit all. Our solutions are designed around your specific markets, segments and growth priorities, whether you are expanding across borders, strengthening your position or improving customer experience across channels and journeys.
We combine Modular Consumer Councils, Business Councils and our iSky Radar platform to deliver a connected view of customer behaviour, digital journeys and competitive performance across markets. From customer experience and brand perception to digital and cross-border journeys, we provide insight aligned to the decisions you need to make. This enables you to understand how customers behave across markets and corridors, and where to focus to drive growth, retention and performance.
Gain comprehensive insights into consumer behaviours, needs and preferences across financial products to power your decisions, enhance customer engagement and stay ahead of trends.
Australia, Canada, China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Singapore, UK, US, UAE
Find out more
Access in-depth analysis of business banking needs, usage and preferences to sharpen your strategies, improve performance and anticipate market shifts in the financial landscape.
Australia, Canada, China, Hong Kong, India, Malaysia, New Zealand, Singapore, UK, US, UAE
Find out more
Power your digital strategy with market-leading UX benchmarking, journey mapping and competitive intelligence, built for banking and insurance services to navigate the ever-changing digital customer experience.
Global
Find out moreA deep understanding of financial services and local market nuance is essential in Asia, where customer behaviour varies significantly across markets and across borders. We help you uncover how customers operate, invest and engage across key corridors, and how to position your proposition to succeed.
Our strength lies in our people. We combine deep financial services expertise with local market knowledge, supported by a global network of specialists across Asia and beyond. More than analysts, our teams act as trusted advisors, helping you turn insight into strategy and action in a complex, fast-changing region.
