Empower your decision-making
with in-depth consumer insights
Unlock essential insights into consumer behaviours, needs and attitudes towards financial services to help you make informed decisions and drive growth.
Get a competitive edge
RFI Global’s Council programmes provide a detailed understanding of consumer usage, needs and preferences across financial products, segments and channels to inform your strategy and day-to-day decisions.
Stay ahead of evolving consumer needs and preferences
Our insights, powered by data from over 125,000 consumers each year, address your specific priorities with up-to-date intelligence across all financial products, enabling a deeper understanding of your customers and prospects.
Our subscription programmes offer a unique window into consumer attitudes towards banking and payments, credit cards, savings, loans, mortgages and applications like Buy Now Pay Later (BNPL).
With support from RFI Global experts to stay ahead of trends, anticipate market shifts and monitor your performance. Gain the knowledge you need to drive customer acquisition, engagement and retention, innovate successfully, build your brand and fuel sustainable growth.
RFI Global consultants specialise exclusively in financial services research, providing the expertise and analysis you need to unlock deep insights into your customers and prospects, empowering you to make informed decisions and stay ahead in the market.
What makes RFI Global’s Consumer Councils unique?
- Comprehensive coverage: Get unparalleled insights into consumer usage, needs and preferences across financial products, segments and channels around the world.
- In-depth insights: Reveal a deep understanding of consumer behaviours and attitudes in key areas, including banking and payments, credit cards, savings, loans, mortgages and applications like Buy Now Pay Later (BNPL).
- Competitive edge: Monitor competitor activity to help you benchmark and elevate your performance against industry standards.
- Historical and global context: Consistent, comparable insights with a global approach grounded in local market realities.
- Precision and accuracy: The methodology is built on robust sampling and validated approaches, ensuring reliability and actionability.
- Stay ahead of trends: Helps you keep up with shifts in consumer expectations, preferences, and priorities in a rapidly evolving financial landscape.
- Sector expertise: RFI Global’s financial services research specialists help you translate insights into impactful data-driven strategies.
Trusted by leading financial institutions around the world, RFI Global Council programmes help you track KPIs, stay informed on trends and monitor competitor moves with confidence.
Consumer Councils
China
Banking and payments
Hong Kong
Banking and payments
India
Banking and payments
Singapore
Banking and payments
Taiwan
Banking and payments
Australia
Atlas – always on intelligence
Buy Now Pay Later (BNPL)
Credit Cards
Digital banking
Insurance
Mortgages
Payments
Personal Loans
Savings accounts
Transaction accounts
Travel money
New Zealand
Deposits
Mortgages
Payments
Personal Loans
UK
Banking
Buy Now Pay Later (BNPL)
Mortgages
Payments
Savings
Travel money
UAE
Banking
Banking Uncovered Episode 14: Affordability, sustainability, customer experience and the future of home loans
- Lisa Claes explores property market trends in the US, UK, Australia, and New Zealand, highlighting key drivers and the future of home loans.
What does the future hold for financial services in 2025?
- Discover five key trends set to reshape financial services in 2025, based on insights from 200,000 consumers and 60,000 businesses worldwide.
How shifting US household dynamics are redefining life insurance
- Life insurance, once a financial planning staple, now covers only half of U.S. households, down from three-quarters 20 years ago.
Trends and Predictions 2025
- Discover 2025’s key financial service trends with RFI Global's data-driven insights on banking, payments, and wealth. Download now!
Banking Uncovered Episode 13: Transforming fintech, the role of AI and reimagining the future of financial services
- Kathryn Petralia explains the trends in banking, the biggest challenges in financial services, and the future of the fintech industry.
The future of financial services in Australia and New Zealand
- RFI Global’s Financial Services Trends and Predictions 2025 dug into five of the top themes that we see playing out in 2025.
What’s next for US financial services? Challenges and opportunities in 2025
- US financial services evolved in 2024 with economic shifts, tech growth, and changing consumer needs. What's next?
Why banks need to use AI to create personlisation and customer engagement
- Monzo, Revolut and fintechs dominate retail banking in 2024 as switching rates hit record highs. What’s behind this global shift?
