Atlas is the #1 insight product in Australia, relied upon by 50+ financial brands*
Atlas' data-empowered consulting expertise is informed by over 80,000 consumer and business surveys each year.
It is an essential tool to drive success in financial services and covers banking, insurance, wealth management and credit cards.
Atlas insights and data have driven business decision making and delivered competitive advantage to marketers, strategists, CX and advocacy specialists for 15 years.
Powered by the most comprehensive retail and business financial services research program in Australia, Atlas is used to identify growth opportunities, strengthen customer relationships, optimise customer experience and refine products to customer needs.
With extensive coverage to explain the what, why and who, Atlas explains what’s driving change in key performance indicators, why performance is above or below competitors and who should be targeted for growth.
*Campaign Asia-Pacific Agency of the Year Awards 2019
Find out more
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Discover the drivers of success in the different categories and how we identify the winners
Key Content Areas
What does Atlas contain?
The Atlas program is a comprehensive survey database containing:
Over 80k surveys
conducted each year
Consumer >62k
Business ~18K
6,000 matched samples
each month
This enables tracking movements over time and deep-diving into cross-sectional data analysis
Database of over
750,000 interviews
Consumer from 2015
Business from 2009
Marketing Activation Solutions
Powered by Atlas, our suite of marketing and media activation solutions uncovers deep insight about financial consumer behaviours, attitudes and intentions.
Financial brands and agencies can extensively profile target market customers, build compelling value based messages, identify the right media to deploy and digitally activate audience segments.
Atlas +
Media Profiler
Media Profiler
Atlas Audiences
geoAtlas
Explorer
Explorer
geoAtlas +
Quick Append
Quick Append
Atlas +
Media Profiler
Media Profiler
- 60,000 attitudinal, media and behavioural variables for in-depth consumer understanding
- Deep consumer segmentation
- Profile product ownership, intention to purchase etc.
- Brand / product planning
- Purchase intentions
- Discover what motivates a consumer to purchase
Atlas Audiences
- Consumer & Business audiences (product ownership, purchase intentions)
- Custom digital audience creation
- Available on all major DSP’s & DMP’s
geoAtlas
Explorer
Explorer
- Unique mapping of priority target markets
- Area profiling, geospatial media targeting
- Trading area and branch / retail network planning
- Geographic refining of media planning
- Access 500+ geoAtlas variables (including finance product ownership, brands considered & intention to take up)
geoAtlas +
Quick Append
Quick Append
- Profile and segment databases
- Explore brand consideration
- Build target area lists to identify hotspots for digital activation
- Append 500+ geoAtlas variables to profile and segment databases (CRM, survey data etc.)
Insights
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