How do marketplace disruptions on household finances, evolving consumer preferences, and limited insights impact your business?
Get the insights your business needs to succeed.
For Marketing & Insights Teams:
- Create better customer propositions
- Enhance customer experience
- Create more effective customer acquisition campaigns
- Grow market share
- Reduce ad-hoc market research requirements
For Product Teams:
- Streamline decision-making
- Innovate based on market trends
- Better serve customer needs through design
- Optimise/Benchmark product performance
MacroMonitor measures all financial areas: offering financial services providers reliable, single-source research about US economic households’ needs, attitudes, and behaviors.
MacroMonitor, primary research conducted bi-annually, provides:
- Most extensive data set
offering household balance sheet data on all financial areas, including transactions, credit. assets, debt, and other balance sheet information.
- Unparalleled consumer insights
on brand preferences, product choices, purchasing channels, buying habits, and pricing preferences.
- Largest nationally representative survey,
of US Households, conducted biennially since 1978.
- Integrated attitudinal and behavioral information,
including 39 major life events that provide an important backdrop for key financial decision-making.
- Flexibility,
with additional data cuts and audience segments to meet the needs of your business.
- Useful oversamples,
including Ultra-High Financial Assets, Young, Hispanic, Black, and Asian Households.
- Expert support,
helping your team translate insight into action.
MacroMonitor Updates
Explore our latest insights, newsletters and podcasts
Consumer
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Consumer
Consumer
Consumer
Consumer
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Consumer
Consumer
MacroMonitor: Assets and Investing
13 Jun 2023 \ Assets \ Investing
Consumer
Consumer
MacroMonitor: Retirement
30 May 2023 \ Retirement
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