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RFI Global’s Consumer Councils provide the essential segment and product insights that you need to stay on top of the ever-changing needs and preferences of retail customers.

Themes include :

  • Changing nature of main bank relationships
  • Multi-banking and its impact on acquisition and loyalty
  • Shifting consumer payment behaviours
  • Customer expectations of personalization
  • Brand building in the attention economy
Explore the themes that affect your profit line

COUNCIL Programs

Since 2006, these customized financial services subscription programs have enabled our clients to acquire, engage and retain customers by helping them navigate current and historic trends across 48 markets.

The Consumer, Commercial, and SME focused Councils provide unlimited access to intelligently curated data that answers real world questions and offers clear insights on the messages that will resonate with your target audience.

WHAT IT GIVES YOU

  • Unrivalled visibility of customer needs, preferences and expectations
  • The ability to address the priorities for your business allowing fast, data-driven decision making
  • Consistent and comparable insights across markets, segments and product over historical timeframes
  • Global themed approach with locally grounded insights
  • Access to historical data to learn from real world experience and proven best practice

WHY IT’S IMPORTANT

  • Keeping your finger on the pulse of the constantly evolving financial services landscape
  • Solve the strategic challenges facing your business and earn competitive advantage
  • Enhance customer acquisition, engagement and retention performance
  • Optimise/Benchmark product performance
  • Understand the key factors of customer experience and their impact on consumers
  • Invest wisely based on data grounded insights and recommendations in market, product and innovation
The RFI Promise - Intelligence, Insights, Clarity
The RFI Promise - Intelligence, Insights, Clarity

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RFI Global helps the world’s leading financial service providers move nimbly and confidently from question to action with our data-honed intelligence, global market perspective and unparalleled regional insights.
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