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The SME Councils create a detailed local picture of the SME customer and the unique and evolving needs in this fast growing and complex financial services segment.

Themes include :

  • Ongoing eCommerce migration of merchants
  • Internationalization of small business
  • Working capital needs
  • Impact of consumer trends on SMEs
  • Self-services tools digital migration

COUNCIL Programs

Since 2006, these customized financial services subscription programs have enabled our clients to acquire, engage and retain customers by helping them navigate current and historic trends across 48 markets.

The Consumer, Commercial, and SME focused Councils provide unlimited access to intelligently curated data that answers real world questions and offers clear insights on the messages that will resonate with your target audience.

WHAT IT GIVES YOU

  • Unrivalled visibility of customer needs, preferences and expectations
  • The ability to address the priorities for your business allowing fast, data-driven decision making
  • Consistent and comparable insights across markets, segments and product over historical timeframes
  • Global themed approach with locally grounded insights
  • Access to historical data to learn from real world experience and proven best practice

WHY IT’S IMPORTANT

  • Keeping your finger on the pulse of the constantly evolving financial services landscape
  • Solve the strategic challenges facing your business and earn competitive advantage
  • Enhance customer acquisition, engagement and retention performance
  • Optimise/Benchmark product performance
  • Understand the key factors of customer experience and their impact on consumers
  • Invest wisely based on data grounded insights and recommendations in market, product and innovation
The RFI Promise - Intelligence, Insights, Clarity
The RFI Promise - Intelligence, Insights, Clarity

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RFI Global helps the world’s leading financial service providers move nimbly and confidently from question to action with our data-honed intelligence, global market perspective and unparalleled regional insights.
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