The SME Councils create a detailed local picture of the SME customer and the unique and evolving needs in this fast growing and complex financial services segment.
Themes include:
- Ongoing eCommerce migration of merchants
- Internationalization of small business
- Working capital needs
- Impact of consumer trends on SMEs
- Self-services tools digital migration
Council programs
Since 2006, these customized financial services subscription programs have enabled our clients to acquire, engage and retain customers by helping them navigate current and historic trends across 48 markets.
The Consumer, Commercial, and SME focused Councils provide unlimited access to intelligently curated data that answers real world questions and offers clear insights on the messages that will resonate with your target audience.
WHAT IT GIVES YOU
- Unrivalled visibility of customer needs, preferences and expectations
- The ability to address the priorities for your business allowing fast, data-driven decision making
- Consistent and comparable insights across markets, segments and product over historical timeframes
- Global themed approach with locally grounded insights
- Access to historical data to learn from real world experience and proven best practice
WHY IT’S IMPORTANT
- Keeping your finger on the pulse of the constantly evolving financial services landscape
- Solve the strategic challenges facing your business and earn competitive advantage
- Enhance customer acquisition, engagement and retention performance
- Optimise/Benchmark product performance
- Understand the key factors of customer experience and their impact on consumers
- Invest wisely based on data grounded insights and recommendations in market, product and innovation
COUNCIL PROGRAMS INCLUDE:
EMEA
- UAE SME Council
- UK SME Banking Council
AMERICAS
- Canada SME Banking Council
- Mexico SME Banking Council
- US SME Banking Council
- Canada Business Digital Banking Council
APAC
- China SME Banking Council
- Hong Kong SME Banking Council
- India SME Banking Council
- Indonesia SME Banking Council
- Japan SME Banking Council
- Malaysia SME Banking Council
- Singapore SME Banking Council
- Thailand SME Banking Council
- Australia Small Business Banking Council
- Australia SME Digital Banking Program
- New Zealand SME Banking Program
- New Zealand SME Banking Council
Insights
Keep your finger on the pulse and stay up to date with the latest insights from RFI Global.
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