Unlock the insight you need to understand consumer and business behaviour in the UAE’s fast-evolving financial services market and its role as a global wealth hub, through competitive insight and digital benchmarking.
The UAE is one of the world’s fastest-evolving financial services markets, characterised by global connectivity and sustained growth. As a major international wealth hub, cross-border flows play a central role, with investment decisions shaped by access to global opportunities. Customer expectations reflect this international context, alongside increasing sensitivity to trust, security and provider performance. In this environment, customer experience is a key driver of retention, loyalty and growth. RFI Global combines deep regional expertise with global benchmarks to help financial institutions interpret customer behaviour, strengthen relationships and improve retention in a competitive market. |
Our UAE research programme captures the attitudes and behaviours of consumers and businesses navigating rapid transformation, the rise of neobanks and the region’s distinct demographic and wealth dynamics. We provide a clear view of how customer expectations are evolving, covering payments, digital engagement, investments and wealth management, and more.
Through our Consumer Councils, Business Councils and iSky Radar platform, we deliver ongoing insight into customer behaviour and competitive performance. Through our CX programme, in partnership with UBF, we advise banks how to improve their product, service and channel experiences based on in-depth tracking of customer satisfaction and sentiment.
We support clients in interpreting these insights and translating them into clear, commercially relevant action.
Gain comprehensive insights into consumer behaviours, needs and preferences across financial products to power your decisions, enhance customer engagement and stay ahead of trends.
Australia, Canada, China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Singapore, UK, US, UAE
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Access in-depth analysis of business banking needs, usage and preferences to sharpen your strategies, improve performance and anticipate market shifts in the financial landscape.
Australia, Canada, China, Hong Kong, India, Malaysia, New Zealand, Singapore, UK, US, UAE
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Power your digital strategy with market-leading UX benchmarking, journey mapping and competitive intelligence, built for banking and insurance to navigate the changing digital customer experience.
Global
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Drive advocacy and growth through our customer experience programme, an industry-wide benchmark that tracks performance across the customer journey and identifies clear priorities for improvement.
UAE
Get in touchWith an established base of senior client relationships across the UAE’s leading banks and financial institutions, our team combines deep regional knowledge with a global perspective. This is critical in a market where customer expectations are driven not only by local dynamics but also by international banking and investment behaviours.
Our specialists work closely with clients to interpret complex market signals, from shifting investment behaviour to rising expectations around digital experience and security. By connecting local insight with global trends, we help senior leaders make more informed decisions, identify growth opportunities and build strategies that are aligned to the realities of this uniquely dynamic and internationally connected market.
