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Trend #3 – The next chapter for neobanks: From growth to value

Kieran Hines, Director, EMEA & North America

July 1, 2026GlobalShare:

Date: July 1, 2026

Region: Global

Neobanks entered 2026 focused on profitability, deeper customer relationships and becoming full-service financial institutions. In this update, Kieran Hines examines how the sector has progressed, why some challengers are pulling ahead, and what the growing battle for deposits and primary banking relationships means for the future of banking.

You can also download the full Financial Services Trends & Predictions 2026 report to help guide your strategy for the remainder of the year.

Kieran Hines

Director, EMEA & North America

Kieran Hines is Director at RFI Global, leading research and advisory work across EMEA and North America. He is a senior financial services analyst with deep expertise in retail and business banking, payments and digital transformation.

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Trend #3 – The next chapter for neobanks: From growth to value

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Business banking: The implications for businesses across the five trends

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© 2026 RFI Global

Trend #3 – The next chapter for neobanks: From growth to value

Data-driven insights for financial service leaders

Our latest insights

AARP | Banking’s biggest miss? The opportunity in the 50+ market

The future of the bank branch: What if we’re measuring it all wrong?

Commercial banking’s next frontier: control without complexity

Bank of America | Banking on trust, AI and the future of digital customer experiences

Beyond the surcharge: What Australia’s payment reforms mean for banks and businesses

Business banking: The implications for businesses across the five trends

CONTACT

Stay ahead of the trends. Get data & insights delivered to your inbox

Stay ahead of the trends.
Get data & insights delivered to your inbox