RFI - In the Know
Banking and Social Media – Channel, Information and Advice
At RFI, we’re constantly monitoring the ways in which consumers interact with their financial institutions in order to ensure we’re on top of the key trends. Which cohorts are moving towards digital channels fastest? Which interactions are customers most comfortable conducting through digital channels? And what digital influences do they have when it comes to financial services?
Hear from Alan Shields as he reveals:
– the very latest on channel usage
– where youths go to for advice on banking products
– specific influences of social media platforms and more!
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