Retirement is US households’ top goal for saving & investing. Many retirement tools (and much of the thinking about retirement) are outdated. The complexity of retirement preparation, adjustment to living on a fixed income, and the possibility of revolving back into the workforce is far different from the 1960-70s era that recent and soon-to-be retirees grew up in. No longer do retirees receive a gold watch and good-bye party with time for a cruise or two before they die. The cruise and reasonably comfortable lifestyle were funded by a pension and Social Security. Most workers today are responsible for their own savings, investments and health-care insurance on salaries or hourly wages that have not kept pace with the cost of living. The upside? Marketplace changes always present new opportunities for financial-services providers because the need for products and services doesn’t go away. Retirees’ tools and planning need an update to align with todays’ environment of uncertainty, insecurity, longevity, health costs, legacy, and inflation.

The proportion of households that own any retirement account has increased from 27% of households in 1992, to 65% by the end of 2022—roughly the same proportion of household heads that are employed (63%). Over the same period of time the proportions of households that own IRAs and defined contribution (DC) plans (401ks, 403bs, 457s) have also risen. Since 2000 when IRAs and DC plans were at the same level of penetration, DC plan ownership has risen (from 37% to 48%), whereas IRA ownership has plateaued at 40% of households. These two products came to market through legislation following recessions: 401k plans through the Revenue Act of 1978 and IRAs following the Economic Recovery Act of 1981. Timing of these Acts corresponds with Older Baby Boomers’ flood into the workforce when many Boomer women delayed family formation to start a career. As a result, roughly half of Boomer legacies will likely be left to Millennial and half to Gen Z heirs. Older Boomers, more so than Younger Boomers, benefitted from the financial advantages of a strong middle-class economy. It’s no surprise that half of the country’s $71 trillion in financial assets are in retirement accounts. And it’s no surprise that Boomers and older households’ control over half (57%) of these assets.

The two largest household assets—potential sources for retirement security—are retirement accounts and the home (a.k.a. ‘nest egg’). The long-term trend is reassuring as not only has the average value in retirement accounts increased, but especially after the Great Recession of 2007-2010, so has home equity. In many markets, home values are holding steady or increasing modestly due to lack of inventory. Unless the economy declines due to a recession, increasing inflation or both, the more recent dip in home equity should not be problematic.
Over the course of the past two decades, the number of Retired Households (among those 55 and older without children) has increased significantly from 23 to 29 million. The proportion of households not retired and not preparing, has remained steady at 5 million. However, the number of Revolving Retired households has increased significantly from 5 to 8 million as more households have given in to the need, or desire, to return to the workforce, or to step-down from full-time to part-time employment, but not fully embrace retirement.
Don’t miss the second of several planned video Briefings about 2022-23 First Trends with Larry Cohen, Director of MacroMonitor.
For more First Trends, stayed tuned on RFI.Global, RFI Global on LinkedIn, or email us on MacroMonitor_Team@rfi.global.
Subscribers have access to all 2022-23 MacroMonitor data collected between December 2022 and January 2023.
Larry Cohen is Director of The MacroMonitor, the largest and longest running syndicated program on household financial needs in the US today. Since 1978, this program has been providing a holistic understanding of the evolution of consumers’ financial needs.
Larry consults with all types of financial services institutions, associations, government agencies, and universities on consumer financial services including macroeconomic trends, psychographic segmentations, new product and market innovations, strategic planning, direct marketing, etc.
Prior to working at RFI, Larry was Vice President and Director of Consumer Financial Decisions (CFD) with Strategic Business Insights (SBI), an employee-owned spin-off from SRI International. Larry holds an M.B.A. from the Graduate School of Management of Rutgers University (Newark, New Jersey), and a B.A. in interdisciplinary social sciences from Syracuse University (New York).
Subscribe to The Banknote, our monthly newsletter delivering expert perspectives and exclusive analysis, powered by 200,000 consumer and 60,000 business interviews each year to help you stay ahead in a fast-changing financial world.
| Cookie | Duration | Description |
|---|---|---|
| __cf_bm | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| __hssc | 1 hour | HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. |
| __hssrc | session | This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session. |
| AWSALBCORS | 7 days | Amazon Web Services set this cookie for load balancing. |
| AWSALBTG | 7 days | Amazon Web Services set this cookie for load balancing. |
| AWSALBTGCORS | 7 days | Amazon Web Services set this cookie for load balancing. |
| cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category. |
| cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
| cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
| cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
| cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
| cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
| CookieLawInfoConsent | 1 year | CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie. |
| elementor | never | The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time. |
| rc::a | never | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
| rc::c | session | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
| viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
| wpEmojiSettingsSupports | session | WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user's browser can display emojis properly. |
| XSRF-TOKEN | 2 hours | This cookie enhances visitor browsing security by preventing cross-site request forgery. |
| Cookie | Duration | Description |
|---|---|---|
| AWSALB | 7 days | AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target. |
| AWSALBTG | 7 days | Amazon Web Services set this cookie for load balancing. |
| AWSALBTGCORS | 7 days | Amazon Web Services set this cookie for load balancing. |
| Cookie | Duration | Description |
|---|---|---|
| __hstc | 6 months | Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
| _ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
| _ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
| hubspotutk | 6 months | HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. |
| wmc | 1 year 1 month 4 days | Workable sets this cookie to assign a unique visitor ID for statistical purposes. |
| Cookie | Duration | Description |
|---|---|---|
| _cfuvid | session | Description is currently not available. |