From Data to Decisions: How RFI Helped Laybuy Navigate the Market

From Data to Decisions: How RFI Helped Laybuy Navigate the Market

“Our app development plans, product direction, and positioning came as a direct result of the trends and data we received from RFI. Without many of key the insights provided by RFI, we wouldn’t have had the depth of understanding on key financial services trends our business relies on.


The biggest problem for Laybuy was understanding the voice of the customer– both merchants and end users – after years of rapid growth. Historically we had used focus groups and internal surveys, but we now needed more aggregated market data that accurately reflected the markets we are operating in and supporting the leadership team to make more informed strategic business decisions. Initially, championing a new data source was a challenge, but RFI’s account manager made it easy to make the business case and help us get it over the line.


RFI’s extensive client list, history of the data sets, and specific focus on financial services gave us confidence that we were talking to the right people. The depth of data analysis, beyond the survey results, has exceeded our expectations.”

Tim Russell,

Chief Commercial Officer,


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