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Episode 17: The consumer trends defining the future of US financial services in 2025

Host: Charles Green, Founder, RFI Global
Date: April 8, 2025
Region: North America
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The US financial landscape is evolving fast. While fintech adoption lagged behind other markets, a rapid shift is underway—31% of US households now hold accounts with a digital-only bank. What does this mean for traditional banks, mobile banking, and the future of financial services?

In this data-packed episode of Banking Uncovered, host Charles Green sits down with Jim Langston, Commercial VP, and Luke Allchin, Research Director at RFI Global, to break down the key US consumer trends driving change in 2025 and beyond. Backed by insights from the largest survey of US financial behavior, they explore how banking, fintech, and investing are transforming—and what financial institutions need to do next.

Topics discussed include:

  • The year of the fintech: After a slow start in the US, digital-only providers are surging, with 31% of US households now holding accounts with one.
  • Mobile banking takes over: Mobile is surpassing desktop usage for banking and this trend is projected to happen for investing too.
  • How traditional banks are responding: Big banks are innovating with personalized services, financial wellness tools, and expanded branch networks to stay competitive.
  • The growing wealth divide: The data shows that while overall wealth has increased, many struggle to keep up with their finances.
  • The new era of investing: Demand for financial advice is at its highest level in a decade, with social media, gamification, and AI-driven robo-advisors changing the landscape.

Listen to the podcast to understand the consumer trends reshaping US financial services.

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Episode 17: The consumer trends defining the future of US financial services in 2025

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