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Luke Allchin

Director, North America

Luke Allchin

About Luke

Luke Allchin is Director and Product Manager for RFI Global’s North America studies. He brings a wealth of expertise as a financial services analyst and researcher and plays a vital role in helping clients to understand the evolving financial needs of consumers, identify emerging trends, and uncover new growth opportunities. He is a recognised retail finance specialist and thought leader.

Drawing on insights from MacroMonitor, RFI Global’s US household survey, Luke writes about topical challenges for US institutions, providing a clear consumer perspective grounded in data. Topics include payments, digital banking, switching, investment behaviour, financial inclusion and the evolving needs of US consumers.

View content by Luke

Mid-year 2026 financial trends update with insights from 200K+ consumers & 60K+ businesses. Watch expert videos & download the full report.
Luke Allchin explains why financial institutions must make security more visible for customers to manage. Watch the video to discover more.
Security is no longer invisible in banking. Discover how customer expectations around fraud, control and trust are reshaping digital banking experiences.
Explore how Americans are rethinking payments as digital wallets, BNPL and P2P grow, putting pressure on credit cards and issuers in the US.
Explore the five trends shaping Canadian financial services in 2026 and how they compare to key market globally.
For Black History Month we examine Black US households’ financial aspirations, trust gaps and the opportunities for banks.

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