About Caitlin
Caitlin is Insights Director at RFI Global in Australia, where she leads research across consumer financial services. With more than a decade of experience in financial services research and insights, she specialises in helping financial service clients to understand changing consumer expectations, identify emerging trends and translate data into actionable strategies.
Caitlin writes on the trends shaping the future of banking in Australia and globally, with a focus on AI adoption, customer trust, digital banking behaviour, financial products and evolving consumer expectations. Drawing on RFI Global’s consumer research programmes, her work explores how shifts in sentiment, technology and economic conditions are reshaping financial services in Australia and around the world, helping institutions respond with greater clarity, transparency and customer relevance.
