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Jackie Greig

VP Marketing, Global

Jackie Greig

About Jackie

Jackie Greig is Global Vice President of Marketing at RFI Global. She is a senior marketing and market research leader with extensive experience building global marketing strategies, data-led campaigns and thought leadership programmes. At RFI Global, she leads marketing with a focus on translating proprietary consumer and business research into timely insights for the financial services sector.

Jackie writes about the trends defining banking and payments worldwide, including AI, loyalty and rewards, ESG and affluence. She draws on large-scale multi-market consumer and business data to help financial institutions better understand changing customer behaviour, uncover emerging opportunities and build future-ready customer strategies.

View content by Jackie

Why onboarding is a strategic advantage in banking, shaping customer acquisition, satisfaction, engagement and long-term value from day one.
Explore global consumer attitudes to AI in financial services, the impact of trust, risk perceptions and what customers value.
How rewards influence main bank choice and customer loyalty around the world.
Explore the top five financial services trends shaping 2026, from AI adoption and digital UX to neobanks, cybersecurity, and wealth management. Insights from 200,000+ consumers and 60,000 businesses worldwide.
Discover how consumers worldwide are shaping the ESG agenda in banking and how banks can capture this growing opportunity.
Discover Gen Z's impact on financial services as they enter their peak earning years and wield significant spending power.

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