About Edward
Edward is a Lead Analyst at RFI Global, responsible for delivering consumer insights on retail banking trends and digital journeys in North America and EMEA. He heads research project design, insights reporting, client service and sales prospect support.
Leveraging data from MacroMonitor, the largest survey of US household financial habits, Edward explores key trends from the consumer perspective, including attitudes towards AI, loyalty and switching, interest rate volatility, wealth reallocation and alternative investment adoption. Additionally, he supports global initiatives on customer strategies to help financial institutions identify the nuances of their markets and the wider changes influencing consumer behaviour.
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