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Dan Latimore

Head of Research, North America

Dan Latimore

About Dan

As Head of Research, North America for RFI Global, Dan helps clients make fact-based decisions about consumer behaviour and sentiment rooted in broad and deep primary research from MacroMonitor, Innovation Monitor and iSky.

Dan has been a strategic adviser on the changing financial services landscape for more than thirty years. With a wide variety of financial services experience around the world, Dan brings a multi-faceted perspective to financial institutions, consultancies and service providers. A sought-after writer, speaker, and presenter, he leverages his long-time interest in behavioural economics to identify key points of leverage as institutions seek to meet ever-changing customer needs, particularly around AI, Open Banking, digital experience and wealth management.

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61% of US consumers have already used AI for a financial task. Discover what this means for banks and future customer behaviour.

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