About Alex
Alex leads the strategy, design, and delivery of research products across consumer and business banking for RFI Global. Based in Sydney, Alex focuses on elevating the way insight is produced, governed and used by senior decision-makers.
Alex writes on topics including customer sentiment and advocacy and the key trends shaping consumer and business banking, drawing on RFI Global data. He also explores how financial institutions can translate customer data into commercial action and what banks can learn from shifts in customer expectations. Working closely with executives across financial services organisations, Alex brings a practical, outcome-focused perspective to thought leadership, connecting customer insight, product strategy and operational excellence to drive real-world impact.
