Understand consumer behaviour across Asia's diverse markets
Get a competitive edge
RFI Global's modular Consumer Councils provide a comprehensive, multi-market view of customer behaviour across nine of Asia's leading financial services markets, combining ongoing tracking with targeted insight across retail banking, payments, international banking and wealth.
Tailored to your needs, the programme delivers consistent benchmarking and deep insight into how customers behave, including affluent segments, channels and cross-border relationships, helping you understand performance, identify opportunities and act with confidence.
Stay ahead of evolving consumer needs and preferences
Our modular surveys are built around two complementary capabilities: ongoing insight modules that provide an in-depth understanding of customer behaviour, and ongoing tracking modules that monitor performance and benchmark key metrics across markets.
Each programme is delivered twice annually, based on a 4,000 consumer interviews per market, including 2,000 among the most affluent segment.
Markets covered
China, Hong Kong, India, Indonesia, Korea, Malaysia, Singapore, Taiwan, UAE
Ongoing insight modules – deep understanding of behaviour and drivers
These survey modules provide detailed insight into customer needs, attitudes and behaviours across key financial services categories.
International banking
Retail banking
Cards and payments
Ongoing tracking modules – performance, KPIs and benchmarking
These survey modules provide continuous measurement of key performance metrics, enabling you to benchmark against competitors and track change over time.
Customer Experience
Wealth management brand health tracker
Share of wallet
Share of payments
Stay ahead of regional trends, anticipate market shifts and benchmark your performance across Asia with support from RFI Global's expert teams. Gain the insight you need to understand evolving consumer and business behaviour, navigate cross-border dynamics and act with confidence in complex, multi-market environments.
RFI Global specialises exclusively in financial services research, combining deep local expertise with a global perspective. Drawing on longrunning programmes across Asia, we provide the analysis and context needed to interpret market shifts, compare performance across regions and turn insight into clear, actionable decisions.
What makes RFI Global's Asian Consumer Councils unique?
- Comprehensive coverage: Get unparalleled insights into consumer usage, needs and preferences across financial products, across Asia and around the world.
- Robust tracking: The highest quality KPI tracking for a clear, reliable view of your performance against your strategic and tactical targets.
- In-depth insights: Reveal a deep understanding of consumer behaviours and attitudes in key areas, including international banking, investment and wealth management, deposits, credit cards and payments.
- Competitive edge: Monitor competitor activity to help you benchmark and elevate your performance against industry standards.
- Historical and global: context Consistent, comparable insights with a global approach grounded in local market realities.
- Precision and accuracy: The methodology is built on robust sampling and validated approaches, ensuring reliability and actionability.
- Stay ahead of trends: Helps you keep up with shifts in consumer expectations, preferences, and priorities in a rapidly evolving financial landscape.
- Sector expertise: RFI Global's financial services research specialists help you translate insight into impactful data-driven strategies.
