Forward-looking intelligence for what's next in US financial services
Stay ahead of what’s next in US financial services with forward-looking intelligence from over 4,000 US consumers to help future-proof your strategy.
Get a competitive edge
Innovation Monitor provides in-depth insights into financial services’ most important and fast-moving topics. It delivers actionable intelligence on the trends, technologies and customer behaviors shaping the future of financial services so you can prioritise investment and make confident decisions in a rapidly evolving market.
An unparalleled view of US consumer financial trends
Powered by feedback from over 4,000 US consumers, it provides a clear view of what matters now and what’s coming next across financial services. Covering topics such as AI, payment fraud, open banking, affluent banking and alternative investments, it helps you focus on the trends shaping future growth.
With detailed analysis across regions, generations and wealth segments, you can uncover shifting customer needs, identify where opportunities are emerging and tailor your strategy to the audiences that matter most.
As the world’s largest financial services market, the US is defined by its scale and pace of innovation. Supported by RFI Global’s dedicated financial services experts, Innovation Monitor combines the voice of US consumers with deep industry expertise to help you identify emerging trends early and understand what they mean for your business.
Understand the rapidly evolving US financial services market
For marketing and insights teams:
- Develop better customer propositions
- Refine product and channel strategies
- Secure trust amongst your customers and attract prospects
For product teams:
- Identify growth opportunities
- Optimise product performance
- Design new products that better meet customer needs
For brand and strategy teams:
- Anticipate emerging market shifts
- Identify new growth opportunities
- Refine your strategies and grow market share
What makes Innovation Monitor unique?
- Future-focused insights: Understand emerging customer behaviors, expectations and opportunities before they become mainstream.
- Voice of the customer at scale: Powered by insights from over 4,000 US consumers, it gives you confidence in every decision.
- Focused on the trends shaping financial services: Understand developments across AI adoption, digital experiences, open banking and payment innovations and affluent banking.
- Granular market intelligence: Uncover opportunities across regions, generations and wealth segments with deep customer-level analysis.
- Ongoing intelligence for a changing market: Understand how customer attitudes, adoption and behaviors evolve.
- Built by financial services specialists: Supported by experts who combine deep sector knowledge with decades of financial services research experience
From refining product and channel strategies to identifying new growth opportunities, Innovation Monitor keeps you close to change and focused on what matters next.
