About Scott
Scott is Executive Director at RFI Global, where he has worked since 2015. He leads the advanced analytics team working across research design, customer experience and advocacy measurement. He works closely with major financial institutions across RFI Global’s Atlas consumer and business programmes, helping clients uncover the drivers of customer behaviour and translate complex data into actionable commercial insight.
Scott writes on the trends shaping consumer banking in Australia, including customer loyalty, advocacy, pricing, digital transformation and changing financial behaviour. Drawing on RFI Global’s extensive consumer banking data, his work explores how economic conditions, customer expectations and competitive dynamics are reshaping the banking landscape. He is also a regular contributor and speaker for the Australian Banking & Finance Awards, providing data-driven analysis on the trends defining the sector.
