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Tiffany Ng

Client Executive, North America

Tiffany Ng

About Tiffany

Tiffany specialises in building strategic partnerships and helping clients drive growth across the North American financial services sector. She partners closely with leading financial service firms, providing proprietary consumer and business solutions to inform strategic planning, uncover growth opportunities, and navigate evolving industry and consumer trends.

Tiffany writes about the key trends shaping banking and payments across the United States, with a focus on fintech, customer loyalty, generational trends, affluence and the evolution of banking behaviour. She leverages extensive US market data to help financial institutions understand changing customer behaviour, identify emerging opportunities, and develop forward-looking customer strategies.

View content by Tiffany

Fintech adoption is high, but asset share is low. Explore where investment wallet share is shifting and what it means for wealth firms.
How Gen Z and Millennials use prediction markets and crypto, and what this reveals about evolving financial behaviour and opportunities for banks.
Caregiving is changing women’s financial lives. New insights into their financial behaviour, and what banks can do to respond.
Discover why bank branches continue to thrive despite digital trends. Learn about their critical role in financial decisions.
Explore the financial needs of the Sandwich Generation and the challenges of balancing care for aging parents and dependent children.

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