

Tiffany specialises in building strategic partnerships and helping clients drive growth across the North American financial services sector. She partners closely with leading financial service firms, providing proprietary consumer and business solutions to inform strategic planning, uncover growth opportunities, and navigate evolving industry and consumer trends.
Tiffany writes about the key trends shaping banking and payments across the United States, with a focus on fintech, customer loyalty, generational trends, affluence and the evolution of banking behaviour. She leverages extensive US market data to help financial institutions understand changing customer behaviour, identify emerging opportunities, and develop forward-looking customer strategies.
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