Region: North America

Subscribe to The Banknote newsletter for data-driven insights and expert perspectives on the trends shaping financial services.

Why bank branches still matter: Generational insights from Boomers to Gen Z

Discover why bank branches continue to thrive despite digital trends. Learn about their critical role in financial decisions.

Articles

North America

Consumer

US mutual funds vs bonds: Shifting household strategies

Mutual funds hit all-time highs as bonds lose appeal. Explore what’s driving the shift and what it means for financial institutions.

Podcasts

North America

Consumer

How consumer behavior is redefining the future of financial services

Data-driven insights uncovering the forces driving change across digital banking, financial advice, and consumer trust in the US.

Reports

North America

Consumer

Planning for 2026: Trends US financial institutions can’t afford to miss

Download this free guide to uncover 5 key trends from 5,000+ US households—insights financial institutions need to plan smarter for 2026.

Articles

North America

Consumer

Planning for 2026: Five US consumer trends financial institutions can’t ignore

Drawing on data from 5,000 US households, we reveal five consumer trends set to shape financial services strategy in 2026.

Articles

North America

Consumer

The rise of the Sandwich Generation: What it means for financial service firms

Explore the financial needs of the Sandwich Generation and the challenges of balancing care for aging parents and dependent children.

Data-driven insights for financial service leaders

Subscribe to The Banknote, our monthly newsletter delivering expert perspectives and exclusive analysis, powered by 200,000 consumer and 60,000 business interviews each year to help you stay ahead in a fast-changing financial world.

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
__cf_bm	1 hour	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__hssc	1 hour	HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
__hssrc	session	This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
AWSALBCORS	7 days	Amazon Web Services set this cookie for load balancing.
AWSALBTG	7 days	Amazon Web Services set this cookie for load balancing.
AWSALBTGCORS	7 days	Amazon Web Services set this cookie for load balancing.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
elementor	never	The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.
rc::a	never	This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
rc::c	session	This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
wpEmojiSettingsSupports	session	WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user's browser can display emojis properly.
XSRF-TOKEN	2 hours	This cookie enhances visitor browsing security by preventing cross-site request forgery.

Functional

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
AWSALB	7 days	AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.
AWSALBTG	7 days	Amazon Web Services set this cookie for load balancing.
AWSALBTGCORS	7 days	Amazon Web Services set this cookie for load balancing.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
__hstc	6 months	Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	1 year 1 month 4 days	Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.
hubspotutk	6 months	HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
wmc	1 year 1 month 4 days	Workable sets this cookie to assign a unique visitor ID for statistical purposes.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
_cfuvid	session	Description is currently not available.

Region: North America

Subscribe to The Banknote newsletter for data-driven insights and expert perspectives on the trends shaping financial services.

Data-driven insights for financial service leaders

CONTACT

Stay ahead of the trends.
Get data & insights delivered to your inbox

© 2026 RFI Global

Region: North America

Subscribe to The Banknote newsletter for data-driven insights and expert perspectives on the trends shaping financial services.

Why bank branches still matter: Generational insights from Boomers to Gen Z

US mutual funds vs bonds: Shifting household strategies

How consumer behavior is redefining the future of financial services

Planning for 2026: Trends US financial institutions can’t afford to miss

Planning for 2026: Five US consumer trends financial institutions can’t ignore

The rise of the Sandwich Generation: What it means for financial service firms

Data-driven insights for financial service leaders

CONTACT

Stay ahead of the trends. Get data & insights delivered to your inbox

Stay ahead of the trends.
Get data & insights delivered to your inbox