Press Release: RFI Global acquires DBM’s Atlas division

Press Release: RFI Global acquires DBM’s Atlas division

Diversis-backed RFI Global acquires DBM’s Atlas division, to create Australia’s most comprehensive financial services customer data set.

Sydney 5th April 2023 – Embargoed until 00:01 AM AEST on 5 April 2023

RFI Global, the global leader in data and insights for financial services, today announced that it has acquired DBM Atlas, a leading Australian financial services data and insights provider from the Illuminera Group. This exciting acquisition will further enhance RFI’s unique data and insights proposition by bringing together the two most comprehensive financial service customer data sets in Australia.

Headquartered in Melbourne, Australia, DBM is one of Australia’s leading specialist research and insights consultancies.  Founded in 1992 by Dhruba Gupta, DBM boasts a rich record of experience and expertise used to benchmark the performance of Australia’s most successful organisations.  Their focus in financial services is delivered via the power of products DBM Atlas and DBM Audiences – Australia’s most comprehensive financial services customer datasets.


Combining RFI Global’s Australian capabilities with DBM’s Atlas proposition will provide benefits to both companies’ client bases in the form of enhanced services and solutions, including access to the largest financial services data set of customer behaviour and attitudes in the Australian market and a connected experience across DBM Atlas and RFI insights.


RFI Global’s CEO and Co-Founder Charles Green said in his announcement of the acquisition: “RFI has long admired DBM Atlas and the work that it does in the Australian market, and we believe our product suites and client bases are very complimentary. We are therefore very excited to bring together the two most comprehensive financial service customer data sets in Australia for the greater benefit of our clients.”  


RFI Global was founded in Sydney in 2006 to provide financial intelligence for the Australian financial services market and has since grown into a global company serving 49 markets. Backed by its LA based investment partners, Diversis Capital, RFI Global is on an exponential growth trajectory, having recently established a local presence in New York, Dubai, Paris and San Francisco to add to its existing presence in London, Sydney, Singapore, and Toronto.


In 2010 and 2011 RFI Global was recognised on the BRW Fast Starters List and featured on the BRW Fast 100 List (listing the fastest growing companies in Australia) in 2011, 2012, 2013, 2014 and 2015 – only the second company ever to reach this milestone of 5 consecutive years on the list.


CEO International of Illuminera, Chris Riquier said: “The DBM Atlas team are truly excited to be joining RFI Global to write a new story in Australia. DBM’s client base has always benefited from a focus on robust and reliable data and we know that, like us, RFI is constantly exploring ways to deliver richer insights and strategic guidance.  We look forward to continuing this journey together.”


DBM Social Research and 3arc will remain with the Illuminera Group with DBM Social re-branded as 3arc Social.



Notes for Editors:

About RFI Global

RFI Global is the data and insight partner for the world’s financial services community. Since 2006 we’ve provided tailored subscription-based insight and data solutions for local, regional and global Financial Services players that enable them to make data-driven decisions confidently and quickly. To learn more, please visit

About DBM

Since 1992 DBM has provided market research and consulting services to some of Australia’s largest B2C and B2B brands. The DBM Atlas program is used by more than 50 financial services brands to track key customer metrics such as advocacy, sentiment, product holdings and market share. Over recent years DBM have formed data partnerships to provide marketing solutions such as media planning, digital audience activation and geo-demographic targeting. To learn more, please visit

About Diversis Capital

Founded in 2013, Diversis Capital is a software and technology-focused private equity fund with more than $1 billion under management.  Diversis invests in middle-market companies that can benefit from the firm’s proven ability to improve and grow software companies. With a collaborative approach to investing, its operating partners and strategic advisors work alongside management teams to help build successful organizations positioned for long-term growth. To learn more, visit

For more information or to speak with the team, contact:

Chloé James

Group Director of Media & Communications at RFI Global


Phone: +61 0451 118 042




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