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BNPL awareness and users aren’t as cliched as you think

  • DATE : October 26, 2021

BNPL awareness and users aren’t as cliched as you think

  • DATE : October 26, 2021
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Looking at the Buy-Now-Pay-Later space through a different lens, the Rfi Group have been tracking BNPL progress since 2017, and continue to do so at least twice a year.

Alan Shields walks through the latest survey highlights, such as demolishing the myth that there is a ‘typical’ BNPL user in Australia. The age of awareness and usage is morphing beyond Millenials. What about BNPL for non-credit card holding people? Not true either. So why has Australia embraced BNPL, are there too many providers? Will Rfi Group be surveying crypto as a payments option? Perhaps not the latter, but mobile banking and digital wallets might feature in a future survey.

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