About Zafar
As Head of Research, Middle East for RFI Global, Zafar plays a key role in strengthening RFI Global’s offer across the UAE, helping financial institutions better understand changing customer needs, identify growth opportunities and make more informed strategic decisions.
With over 20 years of experience, including over 13 years of research and insights experience in the Middle East and South Asia, Zafar brings deep expertise in consumer behaviour, customer experience, data analytics and commercial strategy. His ability to translate complex data into clear, actionable insights has helped organisations make confident decisions around growth, brand investment, pricing and customer engagement.
Data-driven insights for financial service leaders
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