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Revealed: Australia’s leading financial services brands and the drivers of their success
Revealed: Australia’s leading financial services brands and the drivers of their success
RFI Global’s Banking & Finance Awards identify the leading financial services brands in business banking, consumer banking, financial products and insurance. Unlike other awards programmes, winners are determined by customers.
Based on data from Australia’s largest financial services study, Atlas, we identify the leading brands – and the key to their success. We celebrate the most recommended brands, the most innovative and trustworthy, and also the most competitive and the best in class for digital, relationship managers and customer service.
Awards Categories
Business Banking
Consumer Banking
Financial Product
Insurance
Private Banking
Business Banking
| Award Categories | Winner |
|---|---|
| Most Recommended Major Business Bank | Commonwealth Bank |
| Most Recommended Business Bank (Non-Major Bank) | Bendigo Bank |
| Most Recommended Agribusiness Bank | Rabobank |
| Most Recommended Institutional Bank | Commonwealth Bank |
| Best Business Relationship Managers (Major Bank) | Westpac |
| Best Digital Business Bank (Major Bank) | Commonwealth Bank |
| Best Digital Business Bank (Non-Major Bank) | Suncorp |
| Best Business Customer Service (Major Bank) | Commonwealth Bank |
| Best Business Customer Service (Non-Major Bank) | Bendigo Bank |
| Most recommended Merchant Services (Major Bank) | Commonwealth Bank |
Consumer Banking
| Award Categories | Winner |
|---|---|
| Most Recommended Major Consumer Bank | Commonwealth Bank |
| Most Recommended Consumer Bank (Non-Major Bank) | Up |
| Most Innovative Major Consumer Bank | Commonwealth Bank |
| Most Innovative Consumer Bank (Non-Major Bank) | ING |
| Best Digital Consumer Bank (Major Bank) | Commonwealth Bank |
| Best Digital Consumer Bank (Non-Major Bank) | ING |
| Best Consumer Bank Customer Service (Major Bank) | Commonwealth Bank |
| Best Consumer Customer Service (Non-Major Bank) | P&N Bank |
| Most Trusted Major Consumer Bank | Commonwealth Bank |
| Most Trusted Consumer Bank (Non-Major Bank) | Bank Australia |
Financial Product
| Award Categories | Winner |
|---|---|
| Most Recommended Home Loan (Major Bank) | Commonwealth Bank |
| Most Recommended Home Loan (Non-Major Bank) | Macquarie Bank |
| Most Recommended Owner Occupier Home Loan (Major Bank) | Commonwealth Bank |
| Most recommended Owner Occupier Home Loan (Non-Major Bank) | Macquarie Bank |
| Most Recommended Investor Home Loan (Major Bank) | Commonwealth Bank |
| Most Recommended Investor Home Loan (Non-Major Bank) | Macquarie Bank |
| Most Recommended First Home Buyers Loan (Major Bank) | NAB |
| Most Recommended First Home Buyers Loan (Non-Major Bank) | Bankwest |
| Most Recommended Personal Loan (Major Bank) | NAB |
| Most Recommended Personal Loan (Non-Major Bank) | ING |
| Most Recommended Everyday Account (Major Bank) | Commonwealth Bank |
| Most Recommended Everyday Account (Non-Major Bank) | Up |
| Most Recommended Online Savings Account (Major Bank) | Commonwealth Bank |
| Most Recommended Online Savings Account (Non-Major Bank) | Up |
| Most Recommended Credit Card (Major Bank) | CommBank Ultimate Awards credit card |
| Most recommended Credit Card (Non-Major Bank) | Bankwest Zero Platinum MasterCard |
Insurance
| Award Categories | Winner |
|---|---|
| Most recommended Commercial insurer | Elders |
| Most recommended General Insurer | RAA |
| Best Motor Insurance | RAA |
| Best Home Insurance | RAA |
| Best Travel Insurance | Cover More |
| Best Life Insurance | ANZ |
Private Banking
| Award Categories | Winner |
|---|---|
| Outstanding Private Bank $1m – $10m | NAB |
| Outstanding Private Bank $10m+ | Macquarie Bank |
Find out more
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Discover the drivers of success in the different categories and how we identify the winners
About Atlas
Atlas monthly reports provide powerful direction for the financial services industry in Australia. Powered by over 80,000 consumer and business surveys annually, our reports provide an unrivalled depth of data, encompassing more than 750,000 interviews to date.
The reports provide actionable intelligence to drive decision-making and a competitive edge. This empowers organisations to track core metrics in real-time like NPS, share of wallet, and products-per-customer in order to identify growth opportunities, enhance customer relationships, optimise experiences and optimise products.
Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter ScoreSM and Net Promoter SystemSM are service marks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.
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