Buy Now Pay Later (BNPL) usage has exploded globally over the last few years with global giants Afterpay and Klarna driving marketing awareness in the UK by 74%. Awareness is highest in Australia (94%) and other markets are quickly catching up.
In this session we explore the development of this alternative payment method and delve into the role pure play BNPL providers and traditional institutions will play as BNPL evolves globally.
Watch to learn
- How major players such as Klarna and Afterpay are driving market awareness
- BNPL usage and awareness in local Asian markets such as Hong Kong and Singapore
- Why BNPL is increasing in popularity for consumers
- The benefits and barriers of merchant uptake
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Duration: 1 hour
*If you are unable to join us live, complete the form to receive a link to the on-demand version post-event.