Data for this study is gathered from the RFI Global Consumer Banking, Payments, and Innovation study, which was conducted across 12 markets globally. The study collects data from over 25,000 retail banking consumer interviews every six months. Multiple topics are covered in the study, including the banking landscape, customer acquisition, product holdings, cross-sell performance, priority banking, customer experience benchmarking, channel usage, payments, and fintech and innovation.
RFI Global’s clients have the opportunity to customize the study by adding proprietary questions to the survey, allowing them to focus more granularly on selected topics of interest or specific focus areas, such as international banking, Mass Affluent, Digital and Mobile Banking, channel and product satisfaction, proposition testing, sustainability, payments, and more.
The Asia Pacific international banking market is rapidly changing, with trends impacting consumers and banks. RFI Global’s data shows a shift in cross-border banking needs, as consumers prioritise higher investment returns abroad. This “pivot-towards investment-focused cross-border banking” emerged during the pandemic in countries like Malaysia and Hong Kong.